Even the world’s largest toy company needs to show it segmentation and brand portfolio. For this presentation we wanted visual consistency (vertical bars and all white logos), brand color coding (bottom block for logo), and large visuals to emphasis things are not small with these small toys!
We could have completed this entire design in Adobe Photoshop or InDesign, but the layout is composited directly in PowerPoint. The bottom color blocks are PowerPoint shapes (with a gradient top edge) filled with colors from the brand style guide. The logos were all made white using PowerPoint’s brightness function. The brand images, while optimized in Photoshop, were sized and cropped in PowerPoint.
The result. Faster design time and more flexibility for revision requests, animation and more.
Troy @ TLC