– From the Greek words ôýðïò and ãñáöÞ
– ôýðïò (typos) = form
– ãñáöÞ (graphe) = writing
Typography is the art and technique of arranging type in order to make language visible.
The arrangement of type involves the selection of typefaces, point size, line length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters. In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication.
For example, here are some typography layouts we like:
The same theory can be used for PowerPoint – typography should be visually engaging for the audience. You’re communicating a message, so use your type to enhance your message. Not only does it make your presentation more interesting, engaging typography helps communicate the message to the viewer.
Note: Bullet lists are not styling.
Here are some examples of presentation slides where TLC Creative Services took “traditional” slides and applied typography styling (nothing too “designer” but enough to enhance the layout and create an easy to read message for the audience):
– Troy @ TLC