typography

Typography and PowerPoint

Typography:
– From the Greek words ôýðïò and ãñáöÞ
– ôýðïò (typos) = form
– ãñáöÞ (graphe) = writing

Typography is the art and technique of arranging type in order to make language visible.

The arrangement of type involves the selection of typefaces, point size, line length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters. In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication.

For example, here are some typography layouts we like:

The same theory can be used for PowerPoint – typography should be visually engaging for the audience. You’re communicating a message, so use your type to enhance your message. Not only does it make your presentation more interesting, engaging typography helps communicate the message to the viewer.

Note: Bullet lists are not styling.

Here are some examples of presentation slides where TLC Creative Services took “traditional” slides and applied typography styling (nothing too “designer” but enough to enhance the layout and create an easy to read message for the audience):

– Troy @ TLC

By |2016-08-16T08:48:58-07:00January 18th, 2013|Resource/Misc|

What is Baseline Shift?

Baseline shift = “To move a selected character up or down relative to the baseline/level of the surrounding text.

Baseline shift is an essential typography fine tuning function. The most common use of it in PowerPoint is when a super-script or sub-script is applied to text. For example, here is my sample text:

After applying the super-script function, the number 1 is raised up higher than the text next to it – the baseline has been shifted.

– Troy @ TLC

By |2016-08-16T10:36:01-07:00January 19th, 2011|Personal, Tutorial|
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