It is difficult to explain the creative process that goes into designing slides. Much is visual, subjective, and just design experience. But one thing that is easy to explain, or show, is the communication process. As example:
Here is what was faxed over (and this is enhanced in Photoshop to make it more legible!), plus a 5 minute call.
And here is what resulted.
This slide also animated in 3 clicks to setup the communication story and build the complexity of the situation.
– Troy @ TLC